Personal Branding

20.08.2012

Personal Branding

Today we discussed about personal branding.

What is a Brand?

• Lecturer identified that we can see brands everywhere. There are already 20 brands step out of the APIIT.
• Brands have unique attribute on that.
• Sometimes that gives you a little bit of advantage over others.

What is Personal Branding?

• We need to identify that do we have a brand on ourselves.
• When do we go for a interview how to distinguish our self?
• How to communicate that who am I others to me?
• Identify that this is I different from other.

As a example Steve Jobs, Richard Branson, Michael Shoemaker are different from one person to other person.

Everyone who is famous are not brand personality.

Creating a brand for ourselves is important.

Brand is a distinguish other from some ones brand.

Attributes of Personal Brand.

• Quality.
• Uniqueness.

Lecturer asked us to identify our personal attributes which can appeal to an organization.

There are two parts that we can identify from the self awareness.

We need to discover what are the weaknesses and strengths.

Identifies which strengths actually appealing to an organization.

Strengths.

• Honesty.
• Communicate well.
• Team player.
• Public speaker.
• Hardworking.
• Getting friendly with companion.

Weaknesses.

• Hot tempered.
• Lazy.
• Time waster.
• Trust people too much.
• Tardiness.
• Robust.
• Work under pressure.

Creating a brand logo for myself.

- It value that you are trying to communicate it through others.

- Because every person is a creation of himself, the image of his own thinking and believing is good.

Which eye you are focusing on a when you are creating a brand.

• Sugar coating.
• Tell who am I.
• Expressing yourself.

How can you Market Yourself?

1. Personality.

- Check weather that you have team building ability.

- Identify the types of personalities.

    2.   Involved with the social associations.

- Professional associations.

• Lions club.
• Rotary club.
• Toast masters.

- Student professional bodies.

• BCS.
• ISAKA.
• CSSL.

These associations provide some sort of advantages.

      ex: ISAKA - Provides students membership then students can review at their journals.

    3.   Some people come up with personal websites.

- Identify what they done.

    4.   How to present yourself.

- What sort of attire yo would prefer.

Learning gain of the Lecture.

Learn about how to brand our self

Personal Opinion.

Identify how do I brand my self.